Little could have prepared your recruiting firm for 2020, but happily, this is not the case as we look ahead to the rest of 2021. Rekrooting polled hundreds of recruitment professionals before the start of 2021 and again during the COVID-19 crisis to learn about the industry’s outlooks, goals, difficulties, and recruiting patterns. Are your priorities and problems in sync with those of your colleagues? Are there any possibilities to separate you from the competition, or any weaknesses that must be addressed?
Here are some 2021 recruitment trends to bear in mind as you make decisions regarding your company’s future:
- Recruiting professionals are upbeat about the future.
- Clients are the first focus.
- DEI is a business requirement.
- Work from home is here to stay.
1. Recruiting professionals are upbeat about the future
2020 was an extremely difficult year for recruiting agencies, resulting in layoffs and firm closures, but respondents are generally positive about 2021. According to the majority of respondents in the GRID 2020 COVID-19 Recruitment Industry Impact Survey, the economy and company performance are projected to improve in the second half of 2020.
Furthermore, while the recruiting business as a whole has struggled throughout the epidemic, compared to the second quarter of 2019, 30 percent of respondents indicated company performance has improved or remained the same since the start of the COVID-19 crisis.
Even after accounting for the fact that many firms have survived the storm, there is no link between business successes this year and future forecasts. Respondents at recruiting firms that saw performance improve and those who experienced a decline of more than 30% shared the same view on when the economy will revive – slightly more than half believed it would happen in the last six months of 2020.
Key Notes: recruiting firms anticipate great things for 2021, but don’t expect competition to ease off anytime soon. Invest intelligently to provide the greatest possible experience to applicants and clients; your rivals will undoubtedly be doing so.
2. Clients are the first focus.
Connections have always been important in the recruiting market, but the focus on which relationships agencies prioritize has altered this year. Candidate acquisition was the main focus heading into 2020, as it had been in 2019 and 2018. This was largely but not alone related to talent scarcity, which is the ultimate problem for recruiting firms.
However, as the unemployment pendulum swung from historic lows to historic highs during COVID-19, a talent shortage is no longer the issue it was at the start of the year. Client connections are the number-two goal coming into 2020, are now clearly the top priority for agencies as they battle to attract new customers and retain existing clients in a transforming market.
That is not to suggest that candidates are unimportant. Candidate engagement and enhancing the candidate experience remain the second-most essential goals for agencies since the COVID-19 crisis, trailing only other critical concerns such as cash flow management. Finally, concentrating on connections is still a winning business approach in this and any other scenario.
3. DEI is a business requirement
The recruiting business, like the rest of the workforce, has always battled DEI (Diversity, Equity, and Inclusion) issues, and 2021 is no different. For example, according to our 2020 Global Recruitment Insights and Data study, just 28% of agencies have a person of colour in any leadership role and of those, only 5 percent are women of color. Furthermore, just 16% of all executives in the sector are persons of colour, while accounting for nearly twice that proportion in terms of workforce practitioners approximately 30%.
The worldwide emphasis on inequality and unfairness has shifted in 2020 and into 2021. As a result, recruiting firms are making efforts to solve the industry’s DEI problems. One thing to bear in mind is that implementing DEI into the workplace is not just the ethical thing to do; it is also beneficial for your business. According to two-thirds of recruiting professionals, diverse organizations outperform their rivals.
4. Work from home is here to stay
Many agencies worked remotely prior to COVID-19, but remote adoption was not ubiquitous throughout the sector. Again, of consequence, the pandemic demanded remote hiring and the use of remote technology: since the onset of the COVID-19 crisis, 91 percent of recruiting professionals have adopted or expanded their usage of video interviewing or video conferencing solutions.
However, don’t anticipate remote labour or remote technologies to disappear once they’re no longer a pandemic-related requirement. On the contrary, most recruitment experts anticipate permanent growth in distant positions and remote hiring following COVID-19.
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